Kobe

About Kobe

Kobe is one of Southeast Asia's leading KOL and KOC marketing platforms, operating from their Goldhill Plaza office in Singapore. With 34 Google reviews at a 4.9-star rating, Kobe's reputation is built on their technology-driven approach to influencer sourcing, vetting, and campaign management across platforms including Xiaohongshu, TikTok, Instagram, and YouTube. On XHS specifically, Kobe's KOC (Key Opinion Consumer) network is particularly valuable: KOCs are everyday users with smaller but highly engaged audiences who create authentic product reviews and lifestyle content that performs strongly in Xiaohongshu's trust-based discovery environment. Unlike KOLs with large followings, KOCs generate content that users perceive as genuine peer recommendation rather than sponsored advertising. Kobe's platform technology allows Singapore brands to filter creators by engagement rate, audience demographics, content category, and past campaign performance rather than selecting influencers manually from a roster. For brands that want XHS influencer campaigns with measurable ROI and systematic creator vetting rather than relationship-based agency bookings, Kobe's data-driven approach delivers a level of accountability that most traditional influencer marketing agencies cannot match. Their Southeast Asia reach also makes them the strongest choice for Singapore brands expanding into Malaysia, Thailand, or Indonesia via XHS and other Chinese platforms.

Highlights

• #4 Best for Influencer Campaigns
• 4.9 / 5.0 Google Rating
• 34 Verified Google Reviews
• Singapore Based

Customer Review

"We used Kobe to coordinate our Xiaohongshu KOC campaign for a skincare product launch. The creator selection process was methodical and the content quality was genuinely high. The campaign drove 40,000 impressions in the first week and our sales page saw a measurable traffic spike from XHS referrals."