#3 Best for Life Insurance
Great Eastern
Address: 1 Pickering Street, #13-01 Great Eastern Centre, Singapore 048659
Phone: +65 1800 248 2888
Website: greateasternlife.com/
About Great Eastern
Great Eastern, Singapore's oldest and largest insurance group, operates from their Pickering Street headquarters with a history stretching back to 1908. With 378 Google reviews at 4.8 stars, Great Eastern is particularly respected for their whole life and endowment products โ traditional participating policies that combine protection with guaranteed cash value accumulation. The GREAT Life Advantage series and GREAT Flexi Cash products are consistently cited in client reviews as offering strong long-term value for families building multigenerational wealth. Their financial adviser force is among the largest in Singapore, and the Great Eastern Academy training programme is regarded as one of the more rigorous advisor development systems in the local industry. Great Eastern's claims philosophy โ reflected in their public statements and confirmed in client reviews โ emphasises prompt settlement and minimal documentation burden. For clients who prioritise long-term participating policy value and a deep local advisor network, Great Eastern is the strongest match.
Highlights
- #3 Best for Life Insurance
- 4.8 / 5.0 Google Rating
- 378 Verified Google Reviews
- Singapore Based
Customer Review
"We have held whole life policies with Great Eastern for 22 years. The cash value has grown steadily, the bonus declarations have been consistent, and when we needed to make a claim following a hospitalisation, the process was handled professionally with minimal paperwork. Exactly what you want from a long-term insurer."
Our Verdict
Great Eastern is the top-3 ranked best for life insurance on BestThingReview's independent evaluation of Insurance Agencies in Singapore (2026), Ranked by Reviews. Great Eastern, Singapore's oldest and largest insurance group, operates from their Pickering Street headquarters with a history stretching back to 1908. With 378 Google reviews at 4.8 stars, Great Eastern is particularly respected for their whole life and endowment products โ traditional participating policies that combine protection with guaranteed cash value accumulation.
4.8
โ โ โ โ โ/ 5.0 Google
378 verified Google reviews
Ranked #3 in Singapore 2026
Source: Google Maps ยท Reviewed by BestThingReview
Best For
Best for Life Insurance
Great Eastern stands out specifically for life insurance, making it the strongest choice for customers with this priority.
Great Eastern is ranked #3 in our independent evaluation:
10 Best Insurance Agencies in Singapore (2026), Ranked by Reviews โ